A relay race across the entire country to fulfill the wish of a little girl - that's never been done before!
The employees of the Austrian Post accepted the challenge and set themselves the goal to deliver a mail item by foot across Austria from Vorarlberg to Vienna in less than 48h.
The comprehensive preparation under the overall project direction of EVENT SERVICE RS includes route, traffic & safety planning as well as a mobile fitness diagnosis. Doctors and sports scientists of the IMSB Austria individually prepare the 85 designated runners for their sections of the run. Along the route, four family festivals provide an impressive supporting program for more than 3,500 visitors and, in addition, an opportunity for 800 group runners to accompany the relay runners on the last 5km before the handover.
Together with TV darling Armin Assinger, four other presenters report around the clock from the action, supported by mobile camera teams and satellite broadcasting van. Among other formats, an incredible 17 TV reports are produced for immediate broadcast on the Austrian public broadcaster ORF (entry in the Guinness Book: "most private free TV production on a weekend"). A non-stop live stream, runner profiles and blog reports can be found on mission-susi.at (150.000 visitors from 38 countries - 9.057h 54min 13sec streamtime - 3.641 viewers simultaneously online in peak).
In the record time of 43h 9min 57sec, the postmen overcome about 4,000 meters of altitude and 575km, thereby securing an entry in the Guinness Book of Records: "Greatest distance run by a relay team". With this outstanding performance, Austrian Post once again proves what its employees achieve on a daily basis to ensure that items reach their recipients quickly and reliably.
The unprecedented employee motivation campaign is subsequently awarded several times: among others, with 2 entries in the Guinness Book of Records, the Media Award 2016, as well as gold each at the Austrian Event Award 2015 and the renowned German Blach Report Event Award 2016.